Click VIEW to see the PDF of psychometric profiling, psychographic data examples and the genuine power of microtargeting reality.
The “psychometrics.pdf” file is a real-world document the lays bare the relatively new field of psychometric profiling, big data analysis and individuated microtargeting. It’s no joke.
Understanding how psychometrics works is essential, if you want to stand any chance of contributing to the public conversation in a way that sticks, in a way that’s not here today, forgotten tomorrow.
In this leaked proposal paper, the pitch – from a Cambridge Analytica (SCL Group) / HaystaqDNA analogue) – is an offer to the “Vote Leave” taken up by the business right-wing. It is a case study and a comprehensive strategy. In 2020, these techniques are the basis of orthodox political campaigning. This is a threat to citizen freedom as psychometrics is subordinated to the needs of wealthy entrenched power, to facilitate the deregulated promised land of de facto plutocracy i.e. corporate oligarchy and corrupt politicians in public-private partnership, to maximize profit at the expense of the tax-paying population trapped in ever-decreasing opportunity. The stakes couldn’t be higher.